WebDevelopment

Strategy

Planning: define target audience, purpose, objectives, and policies for information development and use.

Analysis: check technical construction of web with validation tools; evaluate information consistency and verify correctness of domain information.

Design: separate information into page-sized chunks; connect pages along routes of use and user thinking; provide information, context, and navigation cues; create a consistent look and feel.

Implementation: create an extendible directory and file structure; use HTML tools where helpful; use templates for supporting consistent look and feel; check implementation in various browsers.

Promotion: target publicity releases for general Web audiences, potential users, and current users; follow online community norms and practices; innovatively connect with users to meet their needs.

Innovation: continuously and creatively work for improvement to meet user needs; use testing, evaluation, and focus groups to shift and change web's content as user needs change.

Practice

We create pages for multiple types of Web browsers—to provide trouble-free access to the widest possible audience. The World Wide Web is a multi-platform, non-browser specific medium.

We use validators [X/HTML] [CSS] to test compliance with common HTML (HyperText Markup Language) specifications.

We encourage users to condense textual content to fit the time and attention constraints of today's busy Web users.

We use small (byte-wise) graphics so graphics load more quickly in graphics-capable browsers.

When using graphics, we provide textual alternatives for image-disabled or text-only Web browsers and indexing agents.

Every visitor will see your pages differently, so we test your pages with many browsers and platforms.

We are routinely locating and fixing broken internal and external Web site links.

We add Web address to search engine indices and subject directories.